Business writing


Besides communicating via phone calls and meet ups, how do you interact with your clients and colleagues? Let us make a guess – through reports, proposals and most importantly emails! Written communication plays an important role in conveying information to the other parties in business. Business pipelines, sales proposals, Revenue forecasts and even daily exchange of emails are different written methods we use to disseminate details to others. But due to language barriers, cultural differences and subjective understandings, how can you ensure a clear and precise message is being delivered? How do you keep your prospective customer interested in your service or product through your proposals?
In this course, we will teach you how.

This course enables you to:

  • Write a document in an easy to read, concise style;
  • Apply journalistic techniques to make the point and motivate the reader to continue
  • Use the CASE – Proposal Model to present a compelling argument about the need the document addresses
  • Identify the communication style of the party you are interacting with
  • Choose the right words in order to appeal to a variety of communication styles
  • Get the intended action through your persuasive writing


“Everything should be made as simple as possible, but not simpler.”

Albert Einstein


Workshop Outline

Day 1


Case Study 1 - The delegates meet a key stakeholder and must document a one page summary of the discussion for their head of department
- This initial report is emailed to our editor for editing and comment
In4 Writing Model ® - We introduce the In4 ® model, advising the delegates that the editor will be evaluating their work with this model in mind.
- Delegates score their own report against the model, and then evaluate their learning partner’s work
Writing Essentials  - Guidelines and exercises (Eg. Journalistic Principles, Superfluous Words) are introduced to instill effective writing practice
- Following these simple guidelines enables delegates to eliminate most writing error and create compelling documents
Editor Feedback - Delegates receive their edited report with tracked changes and comments
- The editor takes them through the edited document and explains the comments and suggestions via a one to one phone conference session
- This will conclude with a Q&A


 Day 2


CASE-Proposal Model ®  - Conditions; Assessment; Significance; End result Proposal
- This structure is applicable to most business cases
- It captures the reader’s attention, explain the business rationale, Cost-Benefit Analysis, financial implications, business requirements and proposal features/benefits
Behavioural Style Analysis  - Delegates learn about behavioural styles and how there is a variance to appealing each style in writing
- They develop skills to broaden the impact of their written documents
Email techniques and tips  - We discuss email etiquette and the issues faced in using email to communicate
- Delegates develop strategies for improving email impact
Case Study 2  - Delegates rewrite a new case study report
- They email the document to the editor, who returns it with comments and tracked changes
- This completes the experiential learning cycle 


The above outline gives you a flavour of what we can do.

Our preference is always to discuss with you what challenges your business is facing in obtaining your business objectives. From there, we will design a very specific programme that will meet the needs of your business. For more information, contact us now!